What is the purpose of research?
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Purposes:
1. Fill in gaps in information.
2. Fiend’s answer to a question so far is unexplained.
3. To communicate that discovery to a-
a) Large audience.
b) Other social scientists.
c) Government officials.
d) Teachers.
e) The general public (several audiences).
On the other hand, there are three purposes of research:
1. Exploratory Research: As the name suggests, exploratory research is conducted to explore the research questions and may or may not offer a final conclusion to the research conducted. It is conducted to handle new problem areas which haven’t been explored before. Exploratory research lays the foundation for more conclusive research and data collection. For example, research was conducted to know the level of customer satisfaction among the patrons of a restaurant.
2. Descriptive Research: Descriptive research focuses on throwing more light on current issues through a process of data collection. Descriptive studies are used to describe the behavior of a sample population. In descriptive research, only one variable (anything that has quantity or quality that varies) is required to conduct a study. The three main purposes of descriptive research are describing, explaining, and validating the findings. For example, research was conducted to know if top-level management leaders in the 21st century possess the moral right to receive a huge sum of money from the company’s profit.
3. Explanatory Research: Explanatory research or causal research, is conducted to understand the impact of certain changes in existing standard procedures. Conducting experiments is the most popular form of casual research. For example, research conducted to understand the effect of rebranding on customer loyalty.